HOW IT WORKS
HOW IT WORKS
HOW IT WORKS
HOW IT WORKS
HOW IT WORKS
HOW IT WORKS
HOW IT WORKS
HOW IT WORKS
HOW IT WORKS
HOW IT WORKS
HOW IT WORKS
HOW IT WORKS
HOW IT WORKS
HOW IT WORKS
HOW IT WORKS
the brand shop transformation
femme fatale
lifestyle brand
to
laidback surf shop
FROM
y
logo
suite
This logotype can feel laid back when given an earthy color and layered over muted surfing photos...
x
y
logo
suite
...but it can also feel energetic when given a bold color and layered over an edgy lifestyle photo.
transformed
x
x
y
OUR LOGO FONT -- YOUR BRAND NAME!
color
story
FROM
grounded
natural
calm
TO
bold
energetic
offbeat
x
v
business
card
ORIGINAL DESIGN
x
v
TRANSFORMED DESIGN
design
THE
BRAND
ORIGINAL BRAND SHOP BRAND
x
v
TRANSFORMED BRAND
v
