Tips and Tricks

what actually makes a brand “good”?! We’ve all seen brands that look cool but don’t feel compelling. And then there are those rare brands that just get it—they connect, they resonate, and they stick with you long after you’ve scrolled past. But what separates the forgettable from the unforgettable? THE CORE ELEMENTS OF A POWERFUL […]

How psychology shapes every design decision Every time you click a button, scroll a page, or feel instantly drawn to a brand, psychology is at work. Whether it’s color theory, cognitive biases, or user behavior patterns, the way we interact with design isn’t random—it’s wired into how our brains function. And if your brand isn’t […]

Let’s be real—standing out is everything. Your brand should scream you from the get-go. For OXSAM, it’s not just about design. Because we’re not just designers. We are business mavens with decades of real-world experience and a nerdy love of studying what the fuck makes people decide to buy things. It’s our signature mix of […]