THE DEETS
Passion Project Brand - FOR SALE

This isn't the kind of library you're used to. It's a modern library for the curious, with books ranging from paranormal + witchcraft to healing + meditation. It's a place for those who like to see beyond the mainstream.

Basing their identity in a mix of where Clueless meets The Craft, we chose a gothic font that we rounded in an approachable way. It's layered on top of dark and cozy photography and a custom plaid academia. Paired with a color palette that gives both femme and mystery, this branding shows that not all libraries have to be stuffy .

PROJECT DELIVERABLES

Brand Identity
Business Card
Stickers + Bookmark
Brand Pattern
Ad Imagery
Custom Plaid Design