THE DEETS
Passion Project Brand

Bad Apple is the rebel of the brewing industry. They craft their beers in a patented modern, almost chemistry-driven way that bucks tradition. The old school breweries think they're crazy, but the rave reviews of Bad Apple's unique and original taste show that their way may be the brewing of the future.

Basing their identity on a playful take on heist crews, we designed a Bad Apple character for every taste. The combination of crude, hand-drawn caricatures, a bold and rounded logotype, and a simple, apple-y color palette give off strong mischief vibes.

PROJECT DELIVERABLES

Brand Identity
Illustrations
Packaging
Ad Imagery